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Our Story

Crafting Elegance,
Celebrating Women

XXIA and SARAFIORA were born in Shaoxing, China — an eastern city with a thousand-year textile heritage and a vital connection to the global fashion industry.

Built upon more than two decades of experience in women’s fashion, an international perspective spanning over 60 countries, and 17 years of deep expertise in the Italian womenswear market, we integrate the professional strengths of China’s textile industry with the simplicity, freedom, and contemporary spirit of European fashion.

From a piece of fabric to a way of living;
From two expressions to one complete vision of her.

XXIA and SARAFIORA are created for every side of the modern woman.

Discover Our Story
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